Look Alive The Brand is an innovative urban clothing line based in Louisville, KY. We are proudly owned by a black woman, Whitney Simpson (pictured left), who is dedicated to spreading awareness and promoting positive change. The brand centers around the key ideas of being aware, staying alert, and remaining focused— principles that are essential for personal growth and community resilience.

Established with the goal of bringing peace and a sense of empowerment to the city, Look Alive The Brand combines stylish, eye-catching designs with a meaningful message. Each item in our collection is crafted to inspire wearers to stay engaged with their surroundings and embrace their inner strength.

Through our unique approach to fashion, we strive to make a significant impact on the urban scene while reflecting the vibrant and dynamic spirit of Louisville.